Swayta Singh

DOB: 04 April 1982

Ph. No. +919726637307, +09431930065

 swayta_cmx@micamail.in; shweta.dfa@gmail.com  

OBJECTIVE……………………………………………………………………………………………………………………………………………………………………..

To leverage on marketing and communication management education utilizing strong research advancement opportunities, in the industry through product management / marketing / analytics / research functions, and contributing to the growth of the organization ensuring personal growth within the organization.

SUMMARY …………………………………………………………………………………………………………………………………………………………………………..

Result-oriented project leader with strong academic background, along with strong customer facing and administration skills. Now seeking to respond to new challenges and contribute to effective marketing / Consulting in the marketing and research sector. Ideally, in a business development capacity with an emphasis on strategic planning where my qualities of a fast learner, ability to communicate, innovate and liaise effectively with a diverse client group can be put to good use.

EDUCATION…………………………………………………………………………………………………………………………………………………………………. 

The Indian Express LTD. | Management Intern |Dec2008 – Jan 2009 (2 months)

Management Trainee in Space marketing and Account planning Department which involved heavy research and strategic plan to reach to targeted group whom Indian Express caters to.

• Involved in the development of alternative sales proposition for group publications brands with a focus on advertising partners for Express group-e.g. - Indian Express, Financial Express, Loksatta, and Screen.
• How to change the Brand perception of Financial Express- Niche Brand
• Ran one month online campaign for Screen India for Promoting and reaching to the users and non users.
• Social auditing through conventional and new media, with a view to maximize reach of Express Publications
• Involved in development of Integrated Marketing Communication plan for Express group by exploring various online surveys and one to one marketing and came up with strategic recommendations for sales team
• Use of IRS and NRS to decide on the TG and geographical diversion and justify in media vehicle and channel to carry
• Use of ADEX Software to know the main advertisers and to target them on the basis of business.
• Presentation on value to advertisers and rate card analysis over other National dailies.

MICA EXPERIENCE………………………………………………………………………………………………………………………………………………………

• Analysis on ‘IPL and its effect on other forms of Media & Entertainment.”
• Project in Marketing Strategy and Business processes for a new daily sports tabloid by name ‘Silly Point’.
• Strategic Brand Management for Fruit-juice to increase in-home consumption in India
• Analysis of Brand  management & extension – Futuristic approach- Airtel
• TAM Project on Hindi Movie – overview of Hindi Channel and GEC showcasing Hindi Movies
• Financial and Cost Accounting analysis for P&G-Hygiene Factor for the year 2008
• Project on ‘MTVisation of Youth’ analysis of “Youth culture”- causes and its impact- content analysis
• Dissertation- Youth engagement on SNS and its marketing implications- A netnography study
• Statistics Analysis on BSE stock Exchange and its effect on Macro Economics.
• Project on consumer Behaviours – Impact of digital media on Conventional media- Indian Express story
• Winner of Markstart Course, converting sick company to highly profitable and market leader 
• Project on Brand performance management on Internal strategy analysis for decision making
• Rural marketing and communication project on successfully positioning and selling Insurance to the rural public
• First Runner Up Team in Micanvas- Marketing and Branding affair intra collegiate competition held in  MICA
• Participated in Infrastructure Policy of India, Seminar hosted by IIM-Ahmadabad, 2008
• Media Strategy project on Film Exhibition in India- The Future
• Marketing Business strategy for Online and mobile Industry

GLOBAL EXPOSURE…………………………………………………………………………………………………………………………………………..

• Completed Entrepreneurship and innovation module from Anglia Ruskin University, Cambridge
• Completed module on Convergence Media in Switzerland, AIM University
• Two-week business simulation iBizSim under Prof Ashok Ullal (Professor Emeritus and former Dean of the School of International Business, Reutlingen University) in Tubingen, near Stuttgart
• Attended lecture series at London College of Communication on Brand and Design Management

WORK EXPERIENCE………………………………………………………………………………………..36 Months

SP&PS design studio & Architects (P) Ltd. Delhi |Sr. Project Architect

Jan 2007 – Apr 2008 (16 months)

• Worked as a Project Architect for clients like DLF, Sun City, EMMAR, UNITECH, and AMR Infrastructures and other builders.
• Actively involved in Housing projects; Multiplexes, townships and Information Technology Park, key projects include La-Lagune, Gurgaon, Kessel I Valley Greater Noida, Galaxy Multiplex, Unitech Housing, D2 Mall Saket.
• Responsible for client Communication including requirement gathering, Client Project Presentation / providing consultation to various client.
• Responsible for conceptual-working-submission-completion-interior design including client facing.
• Worked on softwares like ADOBE CSC, SketchUP, 3-d MAX, AUTOCAD etc.

Design Forum of Architects (P) Ltd. Delhi | Project Architect

June 2005 – Dec 2006 (19 months)

• Worked as a Project Architect on projects like Housing, Technology Park, Commercial Complexes, Farm Houses, Warehouses, and Multiplexes.
• Worked for Reliance Rural Hub, ADD labs, Uppal Chadha Groups, projects include Plumeria, Noida, IT Maneshar, Shalimar Mall, and Genesis Office Complex.
• Knowledge in Graphic design and proficiency in Designing tools, like Photoshop, Adobe PageMaker, AutoCAD, Corel, Sketch- Up 

NOTEWORTHY ………………………………………………………………………………………………………………………………………………………….

• Good Knowledge on Excel, SPSS, TORA, and other research auditing tools.
• Won INSDAG Award for innovation in Steel design- National level Student Competition Award
• Best Design Award from IIT Kharagpur in 2004
• Critic award for Final year student Thesis award-“Renovation of Safdurjung Airport- Delhi”
• Leadership Sanjivani award-chosen to represent Indian Student in Japan organised by Rotary Club
• Individual Championship Award- ZONASA architecture student meet twice
• Star Performer Award In SP & PS Design studio
• Vice President, General secretary and Student Representative for various student activity clubs in BIT Mesra
• Worked as a freelance for web design and logo design